The 90-Minute Marketing Plan | Fresh Copy
The 90-Minute Marketing Plan

Something changed.
Let's find what.

You're still showing up. Still doing work you're good at. But somewhere between someone finding you and actually becoming a client, something stopped working. And you can't see where from inside your own business.

I'll find it in 90 minutes.

Book your session
What happens in the room (jk Zoom)
"I came into the session feeling like I was banging my head against a wall, too close to the problem I was trying to solve and unsure why things weren't landing. Annabelle took a step back and looked at my entire marketing funnel, my target demographic, my overall approach. When I received the report, I actually cried. Not out of frustration, but because it suddenly became so clear where I'd been going wrong. Since then I've been able to implement many of her ideas, and the difference is already taking shape."

Roxy

Does this sound familiar
  • "The market has shifted and I'm not sure my positioning has kept up."
  • "I'm getting attention. Not enquiries."
  • "Referrals used to be enough. Now they're not reliable enough."
  • "I've fixed the obvious things. The problem is something I can't see."
  • "I know I need to do something. I just don't know what to do first."
  • "I do great work. It just doesn't show in my pipeline."
Why I can see it when you can't
Before copywriting

Years selling into complex B2B accounts with long sales cycles and clients who'd heard every pitch. That's where I learned what actually makes people buy and what stops them.

What I do now

Copywriter and offer strategist for coaches, consultants and service businesses. Inside funnels every week, seeing what converts, what does not, and why the two so often get confused.

The difference

I'm not coming in with a framework and mapping your business onto it. I'm looking at what's actually there, your offers, your content, your traffic, and finding where the real gap is.

What that means for you

You get a diagnosis, not a set of generic recommendations. The plan you leave with is built around your business and the one move most likely to shift things, not five things to do eventually.

What you get
01

The diagnosis

Before we get on the call, I'll have gone through your offers, your website, your email nurture, your content and your traffic sources. So when we sit down, we're not catching up on basics, we're already at the part where the real work happens.

02

The Growth Gap Report

A written plan covering what's working, what's not, what to fix first, and what to do in the next 48 hours. Built specifically around your business, your audience and where your revenue is actually going.

03

The 30-day check-in call

One month after your session, we get back on a call. What's moved? What's still sitting in a document? This is where the plan becomes action. Included as standard, because a report that doesn't get used is just a nice PDF.

More from clients
"You truly have unf*cked my marketing. I now have a much clearer sense of what I need to be doing and why, and a belief that I can, in fact, deal with marketing, and maybe even enjoy it."

Clare

"Smart and commercially tuned. After finishing, I received within hours a very detailed report which went further with additional research she had done off her own initiative. You will leave with an actionable plan."

Christelle

"Annabelle knows her sh*t. She brings a finely tuned set of skills and adds massive value. Her report is my route map for the next 3 months."

Sarah

"Her strategy was sharp, thoughtful and precisely what I needed. The way she untangled my messaging and clarified how each segment should flow was incredible."

Sarah Gallagher

Who this is for

You're a coach, consultant or service provider doing consistent revenue, but something has shifted. The referrals have slowed. The content is getting attention but not enquiries. The offer that used to convert isn't converting the way it was. Or you've just hit a ceiling you can't see past from where you're standing.

You don't need more advice. You need someone to look at the whole thing from the outside and tell you exactly what stopped working.

Before you ask

  • How is this different from other strategy sessions I've had?

    Most strategy sessions start cold and spend half the time gathering information you could have sent in advance. I do the diagnostic work before we get on the call, your offers, your funnel, your content, your email setup, your traffic sources. By the time we sit down, I already know where I think the problem is. You leave with a written plan the same week, not a recording you'll never watch. And a month later, we check back in to make sure it's actually moved.

  • I already have a hunch about what's wrong. Is this still worth it?

    Usually yes, and often the hunch is right about the symptom but wrong about the cause. The person who thinks they have a content problem frequently has an offer architecture problem. The person who thinks they need more traffic usually has a conversion problem. Coming in with a hypothesis is fine. Leaving with a confirmed diagnosis and a clear fix is the point.

  • How do I know you'll understand my business specifically?

    Because I'll have looked at it properly before we speak. Not a cursory Google. A real look at what you're selling, who you're selling it to, how you're currently moving people from attention to enquiry, and where the gaps are. The report is built from scratch around your business.

  • What if I want support implementing afterwards?

    After your session you may be invited to continue with the 30-Day Momentum Sprint, 30 days of async strategic support and feedback on your: landing pages, offer positioning, email sequences and funnel troubleshooting. £2,000. Available only after completing the session.

90 minutes.
Let's sort it.

A clear diagnosis. The next intelligent move for your business.

The 90-Minute Marketing Plan £997

Fixed fee. Growth Gap Report delivered within 48 hours + 30-day check-in call.

  • Pre-session diagnostic - I review everything before we speak
  • 90-minute strategy session via Zoom
  • Written Growth Gap Report within 48 hours
  • 30-day check-in call - so the plan actually gets used
Book the 90-Minute Marketing Plan

After your session, depending on what we find, there are options for continued support. We'll talk about what makes sense.