Being brilliant doesn't fill the pipeline
You built your career getting very good at what you do. Then you went independent and discovered you're also responsible for finding the people who'll pay you to do it.
I help consultants, fractional leaders and expert-led businesses turn expertise into opportunities by finding what's getting in the way of the next client. Then fixing it.
The work isn't the problem.
You know how to deliver.
The harder bit is creating enough opportunities to keep delivering it.
Maybe your first clients came through your network. Referrals have kept things moving. You post on LinkedIn when you remember. You go to events. You know you should probably "do more marketing."
But there's no reliable system underneath it.
So when you're busy, marketing disappears.
And when the pipeline goes quiet, everything becomes urgent.
You don't need to try five different things.
You need to know which thing actually needs fixing.
That's where I come in.
Not sure what's wrong?
There are two ways to find out.
The Revenue Autopsy
It's free and takes five minutes. Start here if you don't know what's wrong.
Answer a few questions about how people find you, understand what you do and become clients.
The Revenue Autopsy identifies where that journey is most likely leaking and tells you what I'd look at next.
No 47-point checklist. No "provide more value." No sudden obligation to post on LinkedIn five times a week.
Take the free Revenue Autopsy →The Revenue Diagnostic
90 minutes. £997. Start here if you want me to find it.
I get inside your positioning, offers, website, content, traffic and route to sale before we even speak.
Then we spend 90 minutes working out what's stopping your expertise from turning into enough opportunities, and what deserves your attention first.
Within 24 hours, you'll have your Revenue Diagnostic Report and a clear 90-day plan.
Thirty days later, we check in to see what's changed.
Explore the Revenue Diagnostic →I've spent twenty years figuring out why people buy
First in B2B sales, selling into complex accounts with long sales cycles and buyers who'd heard every pitch.
Then as a conversion copywriter, learning how to turn the reasons people buy into words that make them act.
Now I use both.
I look across your positioning, offers, messaging, marketing and sales journey to find the gap between being very good at what you do and having enough people wanting to pay you to do it.
Spray and pray isn't the answer.
Sometimes the offer is wrong.
Sometimes you're talking to the wrong people.
Sometimes you've got plenty of attention and nowhere useful for it to go.
Unfortunately, denial isn't a strategy. My job is to find out which of these is costing you money, and then fix the bastard.
What happens when we find it
"I came into the session feeling like I was banging my head against a wall, too close to the problem I was trying to solve and unsure why things weren't landing. When I received the report, I actually cried. Not out of frustration, but because it suddenly became so clear where I'd been going wrong."
"You truly have unf*cked my marketing. I now have a much clearer sense of what I need to be doing and why."
"Annabelle knows her sh*t. She brings a finely tuned set of skills and adds massive value. Her report is my route map for the next 3 months."
"Her strategy was sharp, thoughtful and precisely what I needed. If you're looking for someone who can step into your ecosystem, make sense of everything, and deliver a clear, intelligent plan to move your marketing forward, Annabelle is exceptional."
A bit about me
I've had more jobs than I care to admit. Most of them in sales being a people person (shudder).
Turns out years of selling, writing and being curious about why people buy is quite useful.
These days, I help people who are extremely good at their thing get better at selling the thing.
I'm also a mum, a painter, a Yorkshire Tea drinker and completely unemployable in the traditional sense.
