Lead Flow · Email Strategy · Offer Positioning

Offers That Sell

For coaches, consultants and experts who are done guessing

Woman with dark hair wearing a black shirt, sitting in a pink velvet armchair, smiling, holding a notepad, in a bright room next to large windows.

Copywriter Annabelle working at her desk

You’re really good

You’ve watched the webinars, read the books, subscribed to the newsletters. You’ve hired marketers and consultants and coaches.

What you sell is common.

But you, my friend, are rare.

Your offer is valuable, it gets results, and it’s better than the competition. Genuinely.

But it isn’t cheap. And your sales cycle is long. And it takes time to plot out an email sequence/outreach campaign/sales page.

Meanwhile, your competition just said something so good that you made a little noise.

Your words are letting you down.

And you can’t afford that.

Your copy must compel action. Otherwise, what are we doing here?

Ghostwriter writing notes with a coffee on the table

Easy to read isn't easy to write

You need a hook and a flow.

To sound like you, but talk to them.

If the words won’t come and you’re not sure where to start, click that big button below.

What’s next? We schedule a 20 min call and I’ll try and fix your copy conundrum there and then.

Hooks not hooking?

You know what to do

You’re in great company

Testimonials

“Annabelle was brilliant - I am a nightmare to pin down sometimes but she did so well at managing me, my expectations and the result was better than I could have ever expected. The copy for my new website sounds exactly like me, while talking very directly to my market - feedback has been that it’s spot on and very engaging!! Highly recommend.”

Rochelle Dallas

“Annabelle has been a fantastic partner from Day 1. Not only did she understand very quickly what our brand is all about but also how we want to communicate and how we want to make people feel. Reliable, efficient, fun and understanding; Annabelle has become our go-to copywriter! Plus, she writes the best taglines you can wish for 😊! 100% recommended.“

Gaelle Chatelard

“Annabelle has been a great partner to work with. Reliable, professional, and exceptionally talented, but most importantly, she just nails it every time with the brands we work across. Head and shoulders above many of the copywriters we have worked with over the past few years. Highly recommended.”

Mark Joseph

Hey I’m Annabelle,

I’ve worked in project management, business development and creative production. In agencies and on my own. With big brands and indie start-ups. But it's the founders that have my heart. Why? 'Cause I understand the push and the pull. The desire to do work that matters without setting yourself on fire delivering it.

I never found sales gross - I think persuasiveness is a very useful skill - so when I started writing more for my clients, it was clear that copywriting was 'the thing'.

If you want to see my full, unabridged, unapologetic cv, read this.

Otherwise, I'm mum to two 'spirited' girls, married to an excellent chap, LOVE property, the great outdoors, gorgeous design and a proper cup of Yorkshire tea.

Let's be friends?

MAYBE YOU NEED…

A black, flower-shaped object with rounded petals.

**Unf*ck Your Lead Flow**

You've got an audience. You're not making enough from it. In 90 minutes we find exactly where the money is leaking and build the plan to fix it.

What you get:

The session itself - 90 minutes strategy session
A full written report of everything we found
Sales page and email sequence templates - so you can implement without starting from scratch
A Momentum Map - your fix list prioritised so you’re clear on the plan.

You leave with clarity, a roadmap, and exactly what to do next.

Book the session →

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Partner Growth Engine

If you've got an engaged email list and a proven offer, we can run campaigns together with no upfront cost. You pay nothing until it works. I only win when you do.

This is for you if: